Here’s what the judges had to say:
“This campaign brought a really fresh approach to a complex and sensitive issue, with a focus on storytelling and real-life experiences.
“A meticulous approach to research and the involvement of diverse family groups from the outset created a compelling and ground-breaking podcast that inspired new and fruitful engagement for the National Adoption Service.”
Podcast presenter and National Adoption Service Policy and Practice Officer Corienne Strange said: “Like many organisations we had no idea what the pandemic would mean for our service. The podcast was critical in helping us to share our message but it also brought people together at a time when connection was so incredibly important.
“What we ended up with was a professional and ‘current’ product that is not only an enjoyable listen, but we have no doubt will stand the test of time for the National Adoption Service as we continue our mission to encourage more people to adopt.
“We couldn’t be happier with the gold recognition for everyone involved.”
Huge thanks to our adopters, our communication team at Cowshed and the podcast producers at Bengo Media for all their time, openness and hard work.
You can listen to the podcast here: https://www.adoptcymru.com/podcast